Monday, September 19, 2011

Facebook assignment due Sept 20th, 2011

Facebook Page
https://www.facebook.com/MomsForEquality

Mission Statement
Engaging parents, siblings, and friends to be vocal and visible as advocates for their LGBT loved ones.

Product & Compelling Content
Current news & resources regarding the LGBT community

Persona's

1. Carol is 48 and has 4 children ranging in ages 27- 15. Her 2nd child is gay, and came out to her three years ago. She is active in her church and children’s sports and school activities. She is conservative in her political views but is experiencing conflict now with understanding her son’s homosexuality and long held moral beliefs. She is afraid to talk to anyone about it. She uses Facebook to stay connected to family, and friends also community events and activities. She stumbled across Moms For Equality and reading the posts from other moms experiences helped her realize she is not alone.

2. Josh is 18 and recently came out to his best friend Lisa. He is afraid to tell his parents he is gay because he believes they will think it is a phase or something he can get over. He loves theater and finds his escape there. He is the third child of five. His parents are conservative Christians and have supported anti-gay legislation. Lisa told him about Moms For Equality. Josh found hope there when he read the stories of other very conservative parents as they made the journey to understanding and accepting their gay child.

3. Bob is 54, a sales person by day and an actor by night. He is divorced with four children. He has always been sensitive and aware of the inequities that exist for many of his gay friends and counterparts. Most recently he watched as a gay friend was denied hospital visitation to his partner of 12 years when the family of origin stepped in to intercede. Bob turned to Moms For Equality and was excited to find that there is organized support for his friend and ways that he himself and get involved to help enact legislation that gives equal access and protections to his LGBT friends.

Marketing Tactics to Reach Goal of 100 Likes in the next 60 days

1- Post new content weekly to my existing 527 fans
2- Post links to that content on other LGBT Facebook & other blog sites weekly
3- Place targeted Facebook ads
4- Link my Blog & Twitter with Facebook

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